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FOR
IMMEDIATE RELEASE
EDITORIAL CONTACT:
Bruce Rearick
Director of Golf
SENTIENT SPORTS
Office: (734) 206-2124;
Cell: (734) 323-1022
email: brearick@sentientsports.com
Manhattan Athletic Club
Brings Golf Uptown with
Sentient Sports’ Indoor
Golf Environment
SALINE, MI (August 8,
2005) – Sentient Sports
has installed its Indoor
Golf Environment (IGE)
at Manhattan Athletic
Club in New York. Along
with providing existing
members an exciting, new
amenity that allows them
to practice golf and
play virtual rounds, the
IGE has also become a
selling plus for
prospective members, an
excellent tool for
fundraising, and a way
for the club to promote
itself through contests
and events.
John Schmidt, general
manager of Manhattan
Athletic Club, stated,
“By adding Sentient’s
IGE, we have been able
to generate new revenue
streams by booking tee
times and practice
sessions, hosting
lessons, administering
closest to the pin
contests, in game
co-operative
advertising, and by
signing on new members.
We have also been able
to introduce fresh and
exciting ways to host
fundraising events. Our
club recently held a
successful fundraiser
for the Susan G. Komen
Breast Cancer Foundation
using a ‘Closest to the
Pin’ contest.”
Sentient Sports
President, Mike Olsen,
commented, “We are
extremely pleased to
introduce our Indoor
Golf Environment into
the Manhattan Athletic
Club. Placement at such
an elite and well
respected athletic
facility provides a
unique opportunity to
expand the reach of golf
in a non-traditional
way. The indoor golf
model they have
established will be a
benchmark for the rest
of the fitness and
athletic club industry.”
Based in Saline,
Michigan, Sentient
Sports is a leading
high-end technology
solution provider
promoting brands and
products to the golf
consumer demographic and
the golf trade through
the use of interactive
and simulation
technologies.
Established in 2003,
Sentient Sports is
currently a distributor
and integrator of
various golf analysis
applications and
technologies. In just
two years, Sentient
Sports has established
customer relationships
with many of golf’s most
prominent retail chains,
country clubs, industry
professionals, and
residential customers,
as well as many Fortune
1000 companies.
SENTIENT SPORTS
1235 South Industrial,
Suite 10, Saline, MI
48176
Telephone: (734)
206-2124; Fax: (734)
944-1561
www.sentientsports.com
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