Mike Olsen: President 

Mike Olsen founded Sentient Sports with the idea of developing a company that would provide an integrated suite of products and services designed to increase the enjoyment of the game of golf and expand the reach of the game in non traditional ways. Mike's background in software application development and systems integration within the healthcare industry led to the idea that leading edge technologies not only need realize benefits based on the merits of the technology but should be integrated with complementary technologies and services to present a broader opportunity within the markets where they are applied. In golf, Sentient Sports has set forth to provide an integrated best of breed technologies while distinguishing the company thru superior customer service and support. Before founding Sentient Sports in 2003, Mike spent 18 years in the healthcare industry in a variety of management and executive positions with Shared Medical Systems (Siemens), Perot Systems, and Superior Consulting Company. Mike also spent time as a consultant for the Gary Player Golf Equipment Company where his interest in the business of golf led to the formation of Sentient Sports.

Betsy Taylor: Controller  

Betsy Taylor joined the Sentient Sports team in December 2003, making a career change for the love of the game. With over 15 years of success in financial management and customer service, Betsy is well skilled in managing Sentient Sports financials and customer accounts.