AI-Powered Sports Innovation

SentientSports is revolutionising the sports industry by unlocking the full potential of AI in sporting organisations. By transforming how data is interpreted and interacted with, our AI technology provides unique content and real-time analytics. We're shifting the paradigms of how global sports brands leverage data and connect with their audiences, innovating fan experiences for millions around the world.

Creating AI-Powered Digital Experiences

At SentientSports, our commitment to innovation is reshaping the sports industry through advanced AI-driven solutions. Our specialised AI engine not only enhances sports analytics but also opens new avenues for sports clubs to engage with fans and unlock new revenue streams. By integrating our domain-specific generative AI and causal AI models, we provide clubs with the tools they need to create tailored, immersive experiences to drive digital D2C revenue. We aim to push the boundaries of what's possible in sports technology and business strategy, fostering deeper connections between clubs and their fanbases.

  • We built ScoutGPT, the first generative AI tailored exclusively for the sports industry, leveraging real-time data for unparalleled insights. Developed from our extensive research and expertise, ScoutGPT delivers actionable insights and bespoke content—analysing player performance, assessing risks, and predicting transfers. Its user-friendly interface allows real-time interaction with complex data. Currently in beta, we invite you to join and help advance the future of sports analytics. Sign up today.

  • An advanced causal AI tool that enables real-time, interactive "what-if" scenarios during sports matches. This innovation enhances strategic decision-making by analysing cause-and-effect relationships within data, allowing stakeholders—fans, teams, agents, and financiers—to explore potential game outcomes. Unlike general AI that predicts broadly, causal AI simulates specific gameplay changes, providing in-depth insights and boosting fan engagement.

  • At SentientSports, our "CyberAI" initiative is dedicated to safeguarding athletes using cutting-edge AI technology. We deploy sophisticated AI agents across social media and news outlets to automatically detect abusive content, initiate legal takedowns, and alert relevant authorities. Additionally, our tools help sports clubs identify at-risk players, facilitating timely support and intervention to maintain a safe and positive environment for all athletes.

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